Pura Vida Bracelets is a brand that turned simple woven bracelets into a global phenomenon and a symbol of a carefree lifestyle. Founded in 2010 by two friends after a trip to Costa Rica, the brand began by selling bracelets handmade by local artisans. Pura Vida (Spanish for “pure life”) is known for its social mission: the company provides steady employment to hundreds of artisans worldwide and donates millions of dollars to charity through the sale of special “charity” bracelets.
The brand targets young people who value not only style but also the meaning behind the product. Pura Vida bracelets are more than accessories—they are reminders of life’s simple joys, travel, and helping others. If you are looking for a Pura Vida promo code, it’s a great opportunity to join a positive movement, support a good cause, and add vibrant color to your look.
How to save on Pura Vida Bracelets purchases
Pura Vida products are already very affordable, but there are plenty of ways to get additional savings through coupons and discounts:
- Buy Packs & Stacks. This is the most popular way to save. Purchasing a pre-selected set of 3–5 matching bracelets is always significantly cheaper than buying each bracelet individually, giving you an automatic discount without needing a coupon.
- Sign up for newsletters and SMS alerts. New subscribers receive a promo code for 20% off their first purchase, plus regular access to exclusive coupons, secret sales, and early previews of new releases—all helping you save more.
- Join the Bracelet Club or Jewelry Club. These monthly subscriptions let you pay a fixed amount (for example, $15) to receive an exclusive set of bracelets or jewelry each month, whose retail value would be much higher. This subscription offers a consistent discount and sometimes comes with bonus coupons for extra savings.
- Check the Sale section. The website always features a Sale section, where discounts can reach 50% or more—sometimes combined with additional coupons for even greater savings.
- Use promo codes. Pura Vida frequently offers promo codes that can give 30–40% off an entire order. These discount codes are often available during holidays or special promotions, making it easy to save on top of existing sales.
- Take advantage of free shipping. Orders over $40 ship free within the U.S., lowering your overall cost.
- Join the Shore Club loyalty program. Earn points (“pesos”) through purchases, writing reviews, and other actions. These points can be redeemed for coupons or discounts on future orders, adding an extra layer of savings.
The team at Adventures of a Couponista constantly monitors all current Pura Vida offers. We gather and verify coupons, track Sale section discounts, and share information on the best sets and subscription options. We handle the routine work so you can easily spread positivity while saving.
How to apply a Pura Vida Bracelets promo code
You can find active, verified Pura Vida Bracelets coupons or promo codes on adventuresofacouponista.com. Activating a code is simple:
- Visit the Pura Vida Bracelets page on Adventures of a Couponista and select the promo code you want. Copy it.
- Go to the official Pura Vida website and choose the items you want to buy.
- Add the selected items to your cart by clicking “Add to Cart.”
- Click "Checkout."
- Find the "Enter discount code" field on the right side of your order summary.
- Paste the promo code into this field and click “Apply.”
- If the coupon code is valid, your order total will be reduced. Make sure the discount is applied correctly.
- Enter your shipping and payment information, then complete the order.

Current promotions
Pura Vida regularly runs promotions, making its colorful jewelry accessible to everyone:
- Welcome discount 20%. Available to all new subscribers on their first order.
- Sale section. Ongoing discounts of up to 50% or more.
- Monthly clubs (Bracelet Club & Jewelry Club). The most cost-effective way to receive exclusive jewelry each month at a fixed low price.
- Free shipping. Standard for orders over $40.
- Promo codes. Frequent discounts up to 40% on entire orders.
All current promotions, coupons, and promo codes are also tracked on Adventures of a Couponista.
Brand advantages and features
Pura Vida is more than a jewelry brand—it’s a movement:
- Social mission. The brand’s defining feature. Buying Pura Vida supports artisans worldwide and contributes to charity. The company has donated over $4 million to various causes.
- Handmade. Each woven item is unique and handcrafted, giving it special value.
- Waterproof and durable. Signature waxed threads make bracelets water-resistant so you can wear them everywhere—at the beach, pool, or shower.
- Symbol of a positive lifestyle. Pura Vida bracelets represent adventure, travel, and enjoying every moment.
- Huge variety. Thousands of designs, colors, and styles let everyone find a bracelet they love and create unique combinations.
Product range
Pura Vida has expanded beyond simple woven bracelets:
Bracelets:
- Original woven: Classic single-color and multicolor designs.
- Charms: Featuring charms shaped like waves, palm trees, animals, and other symbols.
- Metal: Delicate chains and cuff styles.
- Beaded and stone: Crafted from beads and natural stones.
- Charity: A portion of sales supports specific causes, such as animal protection, ocean conservation, and mental health.
Other jewelry: Rings, necklaces, earrings, anklets.
Accessories: Stickers, keychains, bags, apparel (T-shirts, hoodies).
Collaborations: Limited-edition collections with Disney, Harry Potter, Hello Kitty, and other brands.
Monthly clubs: Subscriptions for exclusive bracelet or jewelry sets.
Pura Vida Bracelets are the perfect way to add color, positivity, and meaning to your life. These accessories look beautiful and carry a good story. Thanks to affordable pricing, ongoing promotions, and a social mission, Pura Vida has become a favorite brand for millions worldwide. With coupons, promo codes, and updates from Adventures of a Couponista, you can join the movement while saving even more.